About

The “Conversion Point”

The “Conversion Point”

Converting consumers into customers

ConversionPoint Technologies is all about simplifying e-Commerce. How we got here is an interesting story. In a nutshell, we’ve been there and feel the pain of e-Commerce marketers everywhere.

The ConversionPoint story began as a necessity for our own direct to consumer marketing efforts. What we needed simply did not exist. We were tired of piecing together platforms that didn’t communicate or learn. As our technologies progressed in areas like media optimization, CRM and fulfillment, we saw there was a way to simplify e-Commerce. 

It became our vision to bring together the best e-Commerce technologies that would change the way companies could market their products and drive conversions.

How we simplify e-Commerce

How we simplify e-Commerce

Create

From strategy, to ad campaigns, to content production, ConversionPoint companies create powerful campaigns aligned to help you sell more via your own e-Commerce store, on E-tail sites (like Walmart, Target or Costco), and on Amazon.

Test

Our companies all have solutions that monitor ad and content campaigns in real-time for optimal performance. This allows you to rapidly identify the best combinations, which drives down customer acquisition costs.

Amplify

Ad and marketing content is targeted and optimized to ensure it reaches your best customers. By having technologies solutions for all e-Commerce selling channels (direct, E-tail and Amazon) your reach is amplified by targeting the right consumers on the best-selling channels for your products.

Engage

With smart technology, the best combinations of ad and content marketing are used to engage and convert consumers into customers. Those customers are then taken through the entire purchase cycle with optimized content for optimal experience. Maximized shopping cart strategies are implemented as well as post-purchase remarketing for continued engagement.

See How Our Technology Works

Let's talk results

Smart Technology

Our technologies learn. From AI enabled media optimization to data-driven content combinations, ConversionPoint's smart technologies do the thinking for sellers.

Real Value

No longer wonder what your ROAS (return on ad spend) or ad placements are getting you. Backed by real-time data, ConversionPoint's e-Commerce technologies demonstrate real value with KPIs like CPT and LTV.

More Customers

The ultimate goal for anyone in e-Commerce is to gain more customers at a lower cost with a higher lifetime value. ConversionPoint's group of e-Commerce technologies helps you do just that.

A highly experienced leadership team

Our team is comprised of proven, successful entrepreneurs who have collectively, through various companies and campaigns, sold billions of dollars of products directly to consumers.